Description: Lecture, three hours (five weeks). Limited to Master of Science in Business Analytics students. Introduction to business analytics in entertainment industry. Focus on movie studios, television, and online media. Entertainment and media executives have changed way they approach decision making as result of big data and analytics in last two years, including making greater use of specialized analytics tools; employing dedicated data insights team to inform strategic decisions; and relying on enhanced data analytics such as simulation, optimization, or predictive analytics. Examination of content as it is produced by studios and then goes from one stage to another, being shown in theater, broadcast on television, and Internet. Analytics of providing content looking both at investment needed to produce and disseminate content, and how revenues are being extracted covered at each stage. S/U or letter grading.

Units: 2.0