MGMT 472B
Product Innovation and Marketing
Description: Lecture, four hours. Limited to Executive MBA Program students. Exploration of innovation and marketing of products and services to customers. Use of creativity tools, customer research, and marketing science to create value and allocate resources so as to maximize revenues and profits that result. S/U or letter grading.
Units: 4.0
Units: 4.0
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Most Helpful Review
I took MGMT 180 Real Estate Finance with Cauley last Fall. The class was relatively easy and almost everyone got great grades. There is a midterm, final, and several group projects along the way. The group projects serve as a studying tool for the exams, so I would recommend leading the group projects instead of just following along. Most importantly, I have the book in mint condition from fall quarter and I would like to sell it to you! ************* (old tests availalble w/ purchase)
I took MGMT 180 Real Estate Finance with Cauley last Fall. The class was relatively easy and almost everyone got great grades. There is a midterm, final, and several group projects along the way. The group projects serve as a studying tool for the exams, so I would recommend leading the group projects instead of just following along. Most importantly, I have the book in mint condition from fall quarter and I would like to sell it to you! ************* (old tests availalble w/ purchase)
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