MGMT 263A

Consumer Behavior

Description: Lecture, three hours. Requisite: course 411. Study of nature and determinants of consumer behavior. Emphasis on influence of sociopsychological factors such as personality, small groups, demographic variables, social class, and culture on formation of consumers' attitudes, consumption, and purchasing behavior. S/U or letter grading.

Units: 4.0
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Aimee Drolet Rossi

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Wesley Moons

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Stephen Spiller

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