MGMT 202B
Analytics of Competitive Strategy
Description: Lecture, three hours. Requisites: courses 402, 405. Use of economic methods to analyze issues of intellectual property, environmental damage, trademark infringement, brand value, and consumer demand. Focus on econometric thinking and problem solving using case studies as basis for lectures and homework. S/U or letter grading.
Units: 4.0
Units: 4.0
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