HLT POL 445
        
    Healthcare Marketing
    Description: Lecture, two hours. Requisites: courses 200A, 200B. Introduction to concepts of healthcare marketing. Exploration of principles of market-driven decision-making process. Examination of development of key elements in annual marketing process and of consumer, competitor, company analysis, market segmentation, and target markets. Letter grading.
    
    
Units: 4.0
  
        Units: 4.0